Odisha is a state with high degree of socioeconomically disadvantaged population with the disparities among the different sections of population quite prominent. SOVA seeks to involve a larger collective of persons, institutions for delivering better health care. It shall make every effort to see that no person is deprived of his or her rights, gets the best of services available and the community at large is capable of living long, perform better and is free of fear of diseases, malnutrition, morbidity and hunger to the highest possibility.

SOVA aims at delivering accountable and responsive health care to reduce maternal mortality; infant and child mortality; reduce the burden from infectious diseases; under‐nutrition and nutrition‐related diseases and disorders. It thrives to engage development initiatives to make a mark in global health context. Primary Health Center (New), located at Srimula village of Kamakshya Nagar Block of Dhenkanal district is managed by Social Organization for Voluntary Action (SOVA) since 19 April 2010.

This institution works under Public Private Partnership Mode. The primary objective of PPP mode is to deliver health care services focusing inclusiveness, quality of service with demand driven approach. Creating demand for health care is ensured through bridging the gap between the community and the institution, convergence with multiple institutions and individuals for delivering a wider range of services and facilities and proven decline in prevailing negative health indicators.

By default, the NHM owned PHC (N) is managed by SOVA. SOVA has been successful in creating additional facilities for better management, better service provisions, better rapport with the community and create a sense of ownership by the community members.

Establishing Health Equity; recognizing the existing social system, socioeconomic conditions, education status, habitats and other factors influencing quality of lives of people in general and those living in difficult parts in particular is a mandate of the institution.